Starting a brokerage firm or working as an agent is one of the most popular careers in real estate. However, with the continuous expansion of the real estate industry across the world, the need for individuals who can evaluate, ideate, and manage various facets of the sector is increasing.
This has opened multiple opportunities across hospitality, retail, commercial, residential as well as healthcare real estate. While the consultancy, legal and urban planning professions were already popular, the profile of a real estate analyst has lately gained impetus. From assessing global portfolio impact to executing projects for investment banks, an analyst undertakes a myriad of responsibilities to drive major real estate decisions and strategies. It is a lot more than what meets the eye and is a fast-growing field of employment for those whose passion lies in real estate.
Being one of the most promising real estate career paths, understanding the roles and responsibilities of a real estate analyst becomes critical. So, this article looks at the ins and outs of becoming an analyst and what prospects it has in store for you.
Who is a Real Estate Analyst?
Real estate analysts are professionals who provide assistance in evaluating various aspects of residential, industrial, or commercial real estate investments. They conduct thorough market research, interact with both sellers and buyers, examine the financial prospects and come up with viable solutions for their clients. Ideally, as a real estate analyst, you will get to work with lending institutions, insurance companies, legal and asset management firms, investment organizations, or large corporations.
Being an entry-level position, it is an excellent option for those who want to kick start their career in real estate by gaining real-world experience of working on various nuances of the domain. Based on educational qualifications and interests, one can foray into the following sub-sectors –
Asset or Portfolio Management
There are real estate companies that handle multiple assets in a particular region. So as a real estate analyst with a specialization in asset management, you will be required to keep a tab on the performance of the concerned properties. If not an entire portfolio, you may be tasked with conducting financial and market evaluations for one specific property. However, in both cases, evaluating future returns, details of markets you are targetting or from where you are exiting, profitability by transitioning from multi-family to industrial assets, etc. are some of the factors that you will have to examine.
Transaction or Acquisition Analysis
Another sub-sector to work as a real estate analyst is in an asset acquisition. In this domain, you will be responsible for assessing various deals, their prospects, financial and market valuations based on set target returns. Additionally, understanding the upsides and downsides of properties that a brokerage firm or an agent wants to sell is also what you will have to examine.
What are the Responsibilities of a Real Estate Analyst?
The work that real estate analysts do can be further looked at through the lens of their purpose and tasks at hand. For example, in a merger and acquisition project, the analysts will plan financial models, analyze the data and provide detailed analytical insights regarding the project. However, if they are managing multiple investments for a company, then they would have to monitor the market and capitalize on positive shifts.
Some specific tasks a Real Estate Analyst is required or expected to do have been given a rundown below:
- Creating financial models to evaluate new investment opportunities, investment exit strategies, and income streams.
- Performing market research to identify loopholes, determine a project’s financial viability and to verify assumptions.
- Monitoring and analyzing commercial and residential real estate market conditions, financial and economic data.
- Researching the historical rent trends in a specific market and predicting future rent growth for an asset class.
- Providing assitance with due dilligence on contracts and preparing the budgets for acquistions.
How to Become a Real Estate Analyst?
If one is interested in becoming a Real Estate Analyst, they need to primarily consider the kind of education that facilitates this career and the desired qualifications. Getting a bachelor’s degree, preferably in finance, accounting, business or real estate is the first step to becoming a real estate analyst. Studying a closely related field helps narrow a potential knowledge gap by providing a strong foundation and role-based skills.
Since the job of an analyst requires number-crunching and problem-solving ability, working in entry-level positions upon graduating will enhance your knowledge and hone your skills. To further advance the career, one can consider pursuing a postgraduate certificate, diploma or a professional course like an MBA.
Necessary Competencies
From assisting with due diligence regarding dispositions and conducting financial analysis to preparing market performance assessment reports, a real estate analyst is tasked with a myriad of responsibilities. Hence, honing soft and hard skills, like those mentioned below, is crucial in establishing a flourishing career in this profile.
1. Market Research
Due to the intricacies of real estate projects, a sufficient amount of time has to be invested in understanding market dynamics. By performing financial valuation or identifying new markets, determining the feasibility of the project, and making informed management decisions becomes easy.
Apart from comprehending market dynamics, a Real Estate Analyst should have knowledge about current market tendencies and technologies. This signifies using aids such as geographic information systems (GIS), data analytics platforms, and social media for collecting and examining market data. Additionally, they need to recognize upcoming developments like the increase in desire for sustainable and ecological properties. This way, they could offer important understanding to clients that aids in making wise investment choices.
2. Financial Modelling
In order to analyze the feasibility of a real estate investment, real estate analysts are required to develop a dynamic cash flow model. This model is made by taking multiple factors like land acquisition cost, sales price, and absorption rates into consideration. Based on whether it is an acquisition or development model, the data and metrics involved will vary.
Making effective financial models also requires knowing about real estate finance ideas like net present value (NPV), internal rate of return (IRR) and debt service coverage ratio (DSCR). It is necessary for Real Estate Analysts to create complicated financial models that include many situations, from the best to worst case and base scenario. This allows them to offer a full analysis of possible risks and returns for their clients’ investments. Moreover, the models built by analysts should be designed to withstand stress-testing in order to discover weak points and suggest risk reduction techniques.
3. Running Meetings with Stakeholders
While conducting data analysis is one aspect, communicating details during team discussions or through partner meetings is another. Hence, communication as a skill is the primary requirement of working in a high-functioning job profile like a real estate analyst. You must be thorough with the delegated objectives and client requirements in order to explain the agenda with extreme clarity.
4. Managerial Skills
Every project, deal, or transaction in real estate is a collaboration amongst different teams like legal, accounting, underwriting, and marketing departments. Hence, you must be able to chalk out a business plan, bifurcate responsibilities amongst peers, and document various types of analysis in a timely manner.
Management that is effective includes making sure there are clear goals and objectives, setting deadlines, and keeping track of progress to guarantee successful project execution. A Real Estate Analyst should have the ability to encourage open communication, resolve conflicts and establish good relationships with other team members as well as stakeholders. This can aid in creating a cooperative atmosphere which helps in achieving results and fulfilling business goals. Also, they need to demonstrate flexibility in response to shifting market dynamics, regulatory norms and customer requirements.
In real estate, every project, deal or transaction requires working together of various teams such as legal, accounting, underwriting and marketing. To manage these cross-functional actions successfully is a crucial skill for being an analyst in this field. It means creating full business strategies, assigning duties and obligations wisely and making sure all analysis gets documented completely on time.
Good skills in time organization are needed to balance many important things and achieve strict time limits. You have to be good at managing what stakeholders expect, making communication channels open, and handling conflicts with diplomacy when they occur. The basic for a united and productive team dynamic is to create positive working relationships among workmates, customers as well as outside partners.
What Does the Future of a Real Estate Analyst Hold?
Entering the dynamic world of real estate for the first time as a Real Estate Analyst will put you on a solid career track within the industry. Let us examine the future prospects for a Real Estate Analyst in terms of exit strategies.
Once you have garnered the requisite experience, you can work as an asset manager, acquisition expert, or even business development manager. In the business development role, sourcing new business, managing client relationships, and representing owners when selling a property are some of the most important duties to perform. As an asset manager, however, you will be directly responsible for formulating as well as managing the entire business plan and examining portfolios, and running their leases. If you want to delve deep into the acquisition field, then managing a team of analysts and underwriters along with closing deals will be your primary responsibility.
If you want to understand the nuances of both portfolio and acquisition analysts’ role, you can also set yourself up for a career in entrepreneurship. You can either join a new firm or start your own venture. This will broaden your horizon as you will not only be working on new acquisitions but will also be performing asset management modeling.
Hence, if you want to become a part of an ever-evolving and one of the most lucrative industries, working as a real estate analyst is an option that you can consider. From agents and government authorities to housing administrators and investors, various stakeholders rely on the statistical and financial data that you produce. While having extensive knowledge of the field is required, you will also have to hone your communication, data presentation, and negotiation skills in order to build a flourishing career in this field. Whether it is asset management or transaction analysis, the prospects are solid!
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